Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 MakeUp in NewYork’s Sandra Maguarian Comments on the Show - Beauty Packaging
Live From

Makeup In NewYork

September 16, 2026 - September 17, 2026
|
New York, NY
Sponsored By
Makeup In NewYork

MakeUp in NewYork’s Sandra Maguarian Comments on the Show

A focus on innovation, colors, and trends this year.


Sandra Maguarian, co-founder and show director, MakeUp in NewYork, spoke to Beauty Packaging's Jamie Matusow — live on the show floor in this video. 

"There was a focus on innovation in colors and trends this year," Maguarian notes. Skincare is also a growing category at the show, with our suppliers showing options, especially for makeup-skincare hybrid products. 

The show was also bigger than ever this year, with 110 exhibitors, which is 10% more than last year.







Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters